Studies have indicated that people browsing the Internet use search engines to find information about anything and everything on the Internet.
The acronym "SEA" stands for Search Engine Analysis or Search Engine Audit.
SEA is the analysis of a website which analysis can cover various points within the website. The most important part of any SEO project is the SEA. SEO should not be done before an effective analysis has been completed on the website in question.
SEA of a website involves:
- Analysing the structure, design and layout of the website;
- Analysing the Meta Tags and Keywords that search engines would use to rank the website in question
- Measuring the website’s ranking of various links
- Measuring the website against its competitors within the industry.
Such an audit will help determine on-site factors which may decrease a website’s ranking or visibility in the search engines, causing it to be shown lower in the search engines’ results lists or even be indexed incorrectly.
The analysis / audit will provide you with an in-depth review / report of your website with such analysis being based on the latest up-to-date search engine guidelines and techniques.
An effective analysis / audit report can be anything from 25-75 pages of information pertaining to your website. This information is then analysed and identified changes required can then be made to your website. Some changes will reflect on search engines within 7 days and some may only reflect within 90 days. The process of making changes to a website is sometimes a slow one and is time consuming. There are many factors which need to be taken into consideration. However, in saying that, the correct analysis of your website will provide the process to follow.
The DiaMatrix Website SEA software will break down your website into various components for evaluation and analysis. It also ensures that your website meets with design standards.
Opinions state that everything should be a maximum of 3-4 clicks away. In others words you should be able to navigate around your website in 3-4 clicks.
Other techniques of improving your website rankings are:
- Submitting articles to various article websites
- Posting blogs onto your website as well as onto blog websites
- Link building via link exchange with other relevant websites. This method, however, requires a very cautious approach.
Search engines love content. Most of them rank sites higher when there is between 300-450 words of relevant content on each page. The better the content the better the ranking!
According to various studies it is estimated that only approximately 12% of all websites are visible by the search engines. Most websites are not properly optimised for maximum search engine visibility thus leaving these websites far down or even worse, not even on the search engine rankings. Most businesses also don't have an overall SEA / SEO plan to raise their website's search engine visibility. This is where DiaMatrix can help you.
