|
WHY INCLUDING SOCIAL MEDIA IN THE LAUNCH OF YOUR NEW WEBSITE IS GREAT FOR BUSINESS |
|
A new website doesn’t only compete with local companies for visibility on the World Wide Web but also with international businesses. With more than 300 million websites on the internet, any new website will need to be launched across all online mediums, especially social media.
There are brilliant online methods to get a new website noticed on the internet. If the content has been Search Engine Optimised (SEO), search engines will over time boost its visibility. Web ads will lead traffic and press releases as well as competitions will also get your website out there. It is when you include social media as part of the launch when you considerably enhance visibility and here is why...
FIVE REASONS TO INCLUDE SOCIAL MEDIA AS PART OF YOUR WEBSITE’S LAUNCH
Social Media is Instant: Although SEO, press releases and web ads will do wonders for your website launch, they aren’t instant. Building a search engine ranking for a new website for example takes some time to get indexed. Social media on the other hand is instant. Depending on your strategy, you can gain followers within minutes from setting up an account.
Social Media is Viral: When an individual likes, re-tweets or shares any of your posts it is broadcasted to all their friends, followers and circles. It could make your new website viral very quickly.
Social Media enhances SEO: Social media makes it easy for fans and followers to share pages from your website to their groups. The more people suggest your website’s link to others and the more the site is visited, the better your search engine ranking will become over time.
Social Media is Targeted: People who are interested in your industry and who value the products and services you offer will be the ones that will become and stay fans of your social networks. They are your target market. What better platform to launch your website to than to a group of targeted individuals?
Social Media is Constant : Sooner or later competitions end, press releases become outdated and web ads may proof too costly but your social media campaigns are ongoing due to its affordability. You can remind fans and followers about your website and any new features as often as is appropriate.
CASE STUDY
We wanted to test the effectiveness of social media and executed a soft launch for one of our clients, www.tours.co.za (a revolutionary new South African travel directory) by using social media only.
No competitions, newsletters or press releases for three week’s long, just social media and this is the results we had:
• More than 200 Twitter followers in 7 days
• More than 1750 visitors to the tours.co.za website during this period
• More than 35 000 page views, and
• More than 18 minutes spent browsing the website per visit
These results create a wonderful platform for www.tours.co.za to implement all other online mediums and intensify their website’s visibility even further.
Good luck with introducing social media into your existing website or into your new one. Let me know if I can be of any assistance.
|
